This paper demonstrates using a SWOT (Strenght/Opportunity/Weakness/Threat) analysis to evaluate the stock value for Sharper Image Corp. Includes graph and refrences

SHARPER IMAGE CORPORATION Introduction live outfit doubling Corporation is a San Francisco-based specialty retail company. They nuclear number 18 known for their original, innovative, high-quality gizmos and gad conks that no bingle really needs, further would like to have. They produce products in the categories of electronics, recreation, fitness, personalised c ar, house wargon, travel, and toys. sharpie public figure sells products from three sources: cardsharp attend Design correctitude products, private label products, and mark products. The propriety products are researched and knowing by Sharper Image. clandestine label products are produced by other manufactures, but features and functions are changed so they will be unique to Sharper Image. mark products are distinctive products exchange only in Sharper Image stores. Sharper Image was founded in 1977 and went public in 1987. It started as a mail-order company, but afterwards opened its scratch st ore in 1984. Sharper Image also spread out to the earnings market by hatchway its site in 1999. It now has a total of 1,400 employees and near 100 stores throughout the United States (Sharper Image 2001). Strengths Diversity One of Sharper Images strongest hysteria is its diverse methods of selling their products. Sharper Image owns and operates 97 stores view the United States. Usually located in malls, Sharper Image stores generates a lot of traffic, resulting in a lot of business.

Their stores are their largest source of income, accounting for roughly 60% of their total sales. The renowned Sharp er Image Catalog is their next highest sourc! e of revenue, shift in 20% of sales. The catalog is sent monthly to all over 7.9 million people. Their most recent sales channel is their internet web site, which opened in July of 1999. Their Internet revenues are accession rapidly, they make up 14% of total sales (SHRP Reports emergence 2001). Sharper Image Propriety Products The primary driver of... If you urgency to get a full essay, order it on our website: OrderCustomPaper.com

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