iDecisionTM Case Essay

For more discipline on i conclusivenessTM, please tint Sanjib Ghosh sajib.goshtechmahindra.com Ramesh Kumar Koona rameshkumar_koonamahindrasatyam.comAbout Tech Mahindra Tech Mahindra is a worldwide systems integrator and stock transformation consulting firm focused on the communications industry. Tech Mahindra jocks companies infix and transform by leveraging its unique insights, differentiated assists and supple partnering models. This has helped customers reduce operating costs, generate new revenue streams and gain warlike advantage. For over two decades, Tech Mahindra has been the chosen transformation partner for wireline, radiocommunication and broadband operators around the world.Tech Mahindras capabilities span across military control Support Systems (BSS), Operations Support Systems (OSS), engagement Design & Engineering, Next propagation Networks, Mobility, Security Consulting, Testing, and other areas. Tech Mahindras upshots portfolio includes Consulting, application Development & concern, Network Services, solution Integration, Product Engineering, Managed Services, Remote Infrastructure Management and BPO. Over 34,000 professionals service lymph nodes across the telecom eco-system, from a global network of development centers and gross sales offices across Americas, Europe, Middle-east, Africa and Asia-Pacific. Tech Mahindra is the largest telecomfocused solutions provider and 5th largest software exporter from India.www.techmahindra.comAbout Mahindra Satyam Mahindra Satyam (OTC SAYCY) is a leading global business line and information technology services come with that leverages deep industry and functional expertise, leading technology practices, and an kick outd, global words model to help guests transform their highest-value business processes and improve their business performance. The alliances professionals excel in enterprise solutions, supply chain wariness, guest relationship perplexity, business intelligence , business process quality, engineering and product lifecycle forethought, and radix services, among other key capabilities.Mahindra Satyam is part of the US$ 8.25 billion Mahindra Group, a global industrial conglomerate and one of the precede 10 industrial firms establish in India. The Groups interests span financial services, automotive products, trade, sell and logistics, information technology and infrastructure development. Mahindra Satyam development and deli genuinely centers in the US, Canada, Brazil, the UK, Hungary, Egypt, UAE, India, China, Malaysia, Singapore, and Australia ar upchuck numerous thickenings, including many Fortune 500 organizations.iDecisionsA Packaged analytic Application for line of descent Transformationwww.mahindrasatyam.comCopyright 2011 Tech Mahindra All rights reserved.iDecisions a packaged analytical application for business transformation iDecisions is a packaged, custom-friendly, uncovered analytics application with industry solution s ets across Banking, Insurance, telecommunication, Airlines, Manufacturing, Retail, Travel and Logistics, Education, Pharmaceutical and Healthcare. The solution consists of horizontal solution sets for Finance, HR, Procurement, Sales and Customer intelligence. iDecisions en opens efficient business management by dint of effective info integration and information outline to help generate business insight and drive innovation. It incorporates industry best practices in key performance indicators (KPI), logical data models, analytical templates, dashboards and processes.iDecisions Telecom Solution for On-premise executions and Cloud using Microsoft BI stack iDecisions provides a unique, powerful root to an all too common telecommunications industry conundrum. It incorporates industry best practices into an analytical application suite that turns decision making from an art to a science. iDecisions for telecom companies is intented around the following key melodic theme areas1BI I mplementation Roadblocks Unclear business line Requirements2Multiple data Sources3Time to market4Proprietary Technology StandardsiDecisions for TelecomApplication EnginesCustomer Value Fraud Detection Churn Prediction RFM mark Behavior ScoringBest Practices Inventory perseverance Standard Business Definition Unified Data ModelBest Practices InventoryIndustry Standard (XML, CWM) Standard Technology StackAnalytical ApplicationsCustomer news programSubscriber newsworthiness Campaign IntelligenceUsage Intelligence trade IntelligenceSales IntelligenceRevenue IntelligenceRevenue & shore AnalysisNetwork IntelligenceFault ManagementSolution Components adaptative ArchitectureReusable ArtifactsCall digit IntelligenceProduct relationship Roaming Intelligence Channel Intelligence Mobile Number Portability Intelligence physical contact Center IntelligenceRevenue AssurancePerformance ManagementData Integration Hub How iDecisionsTM addresses BI implementation roadblocksChurn Intelligence Customer demeanor cycle in Converged networksCredit & Collections Membership & LoyaltyTraffic Management Demand forecasting & Capacity PlanningCore Post pay Pre Paid Fixed Line Data Converged Network Video lineBenefits of iDecisionsTMPackaged, customization-friendly, open analytical solution Industry best practices in KPIs, analytical templates, dashboards and processes Modular nature allows clients to pick and implement only selective modules Complements Microsoft BI Capability Highly customizable to suit each customers unique BI needs Reduces time-to-market Minimizes risk of failed implementation iDecisionsTM is a pre-built BI solution that is also available on demoralize which enables organizations to access information and perform intelligent outline over a virtual environment. probatory advantages of iDecisionsTM on Cloud offerings include Low upfront infrastructure investments, overturn maintenance and software licensing costs Just-in-time infrastructure with dynamic cap acity management saves cost Businesses can turn capital expenses to variable operating expenses shrinkage of processing time due to parallelization addresses key difficulties surrounding large graduated table data processingiDecisions based solutions are also available on cloud iDecisions based pre-packaged BI solutions are offered on cloud curriculum as well. The cloud solutions can be offered either on Mahindra Satyams own data centers or on third party data centers. TMTMCustomer is risk-free the risk is completely reorient towards the service provider Usage-based costing Multi-tenant12Architectural impression of iDecisions using Microsoft BI Stack The vertical-specific data models from iDecisions are wrapped with relevant ETL and OLAP tools to create end-to-end BI solutions and these solutions are hosted on a cloud platform. The auspices aspects of cloud computing are well addressed by the iDecisions BI solution which has three layers of securities built OS-level security , DB level security and Application level security. lymph nodesScale-up supported by Database design Schema design Physical design Hardware extract and configuration Software selection and configuration Data loading Query specification and tuning warranter LAYER34Case Study 1Telecom major in BahrainCase Study 2Telecom Major in MauritiusAbout the Client The client is a leading wide awake and data services operator with licenses in 7 Middle eastern and 15 sub-Saharan African countries. With employee strength of 15,000, the client provides statewide run away of mobile voice and data services to over 50.74 million individualistic and business customers with revenue of $ 3 billion. Business Challenges/Needs of the Client The client wanted to address its key challenges such as Changing consumer preferences developing cost Lack of good understanding of customer behaviour unavailability of information on customer churn Unavailability of standardized reportage on organizational basi s Unavailability of reports on time Migration from outgrowth to analytics Scattered data source Mahindra Satyams Solution Mahindra Satyam deployed a comprehensive solution leveraging its business intelligence solution accelerator iDecisions.The solution provided consolidated information to senior management and the ability to execute ad-hoc reporting. The solution helped client to undertake data analysis with data visualization capabilities in Customer Intelligence, Usage Intelligence, merchandising and Revenue Intelligence along with the adequate to(p) areas such as Churn Management, Loyalty Intelligence, Sales Management, Call Pattern / CDR intelligence. iDecisions Telecom modules implemented for this project included Customer Intelligence, Usage Intelligence, Marketing and Revenue Intelligence. The solution helped assess customer behaviour and pro-actively design marketing programs and identify cross sell / up-sell opportunities besides improving profitability by effective tra cking of product/customer channel relationships.iDecisions solution has been able to detect 30,000 churners and predict churners one month in advance. The customer committedness & retention analytics along with the sales management analytics has resulted in customer retention rate of 33%. Thus out of a total of 30,000 likely churners, a total of 9,900 were retained.A total of US$ 900K was saved for client from iDecisions churn solution in net savings for the fourth quarter. Business Benefits delivered to Client Detected 30,000 churners and predict churners one month in advance Customer retention rate of 33% Comprehensive view of information, from very highly aggregated abbreviation information to the underlying events and detail transactions, for top management Savings to the tune of US$ 900K State of art analysis tools to aid the business users in performing data analysis with analytical and data visualization capabilities Analytics based reports rather than just operational t op executive to slice, dice and ad-hoc reporting for deeper understanding of customer behaviour Ability to asses insights on churn behaviour of subscribers thereby aiding to strategize new marketing initiativesAbout the ClientThe client is a leading service provider of cellular telephone in the Republic of Mauritius. It provides GSM and UTMS, GSM, GPRS, 3G/UMTS as well as 3.5G/HSDPA and WiMAX networks and offers a range of value-added services telecommunications services by dint ofout the country.Business Challenges/Needs of the ClientThe client wanted to address its key challenges such as Providing the senior management with a comprehensive view of information, from very highly aggregated summary information to the underlying events and detail transactions Providing state of art analysis tools to aid the business users in performing data analysis with analytical and data visualization capabilities Providing Customer segmentation capabilities to the senior management through access to consolidated informationMahindra Satyams SolutionMahindra Satyam proposed iDecisions framework for this implementation which is part of the iDecisions suite of analytical applications that accelerates the implementation of a Business Intelligence solution with pre-built data model and analytical templates. Besides allowing the client to comfortably turn the volumes of data they collect and store into meaningful information, the implementation of business intelligence and data warehouse solution covered all the subject areas such as subscription intelligence, call pattern intelligence, roaming intelligence, revenue & margin intelligence, run away intelligence, churn intelligence and sales intelligence.Business BenefitsThe solution helped the client to coordinate BI technology initiatives closely with their business strategy and vision through the following benefits Business Intelligence Analysis Advanced Analytics Dashboards Strategic Decision Making